We live in a world of big brands, big names and celebrities, as is so wryly satirised in Ben Elton’s most recent comedy gold: Upstart Crow. In some ways, we have always had this culture. The gladiators of ancient Rome were much like the Olympic athletes we worship today. The Forum philosophers were no different to the TV personalities we watch now, offering advice on everything from sex to home-improvement.
But, the difference between our world and the ancient one (even going back only a hundred years or so) is saturation. There are simply so many more people than there used to be.
How then, can we find the gold, when everyone has a blog, everyone has a self-published book or song or film, and everyone is crying out to have their voices heard? It’s not easy, but one way is through simple recommendation. Who is being recommended and who…
View original post 679 more words